Pepero day!!!
While most of world is spends November 11th remembering those killed in World War 1 and every war that follows, The Koreans, sparked by either smart marketing or amazing word of mouth Celebrate Pepero (빼빼로) day! The unofficial holiday involves students giving a crapload of Pepero brand chocolate covered breadsticks to their friends. It is comparable to Valentines day back home, but would probably be closer to "Mars bar day" than anything. A piece of marketing genius by the Lotte corporation.
All that matters to me is that I got a truck load of candy today! Good thing too... my kids were REALLY bad today. All that damn suger I suppose.

Labels: Holidays, November 11th, Pepero, South Korea


